Dear user,

Appropriately enough, this first Bayer Identity Net newsletter of a new year and a new decade details various new features that will facilitate your work for Bayer. Our upgraded Media Pool – a useful source of thousands of Bayer-affine images – is now much more user-friendly. And if you’re not yet familiar with the Bayer Corporate Design and the Media Pool, we’ve produced a two-page flyer as a quick overview.

Have you seen our successful U.S. campaign “That is why we science”? If so, you’ll know why it’s been so successful. If the campaign is to be used in your country, the campaign materials, e.g. videos, visuals and banners, can now be downloaded for local adaptation in accordance with the purchased user rights.

The new additions to Identity Net mentioned here are just some of the new and highly useful functions this portal provides. We hope it will continue to prove helpful to you in the upcoming weeks and months.

And as always, if you have any questions or suggestions, please e-mail us at identitynet@57526397f2694b89bf31d8a0df43bd71bayer.com.

News
 
New version of Media Pool now live
The upgraded Media Pool is now much more user-friendly. Check out the brand-new search options and other new functionalities (such as group downloads), and benefit from a more intuitive user experience.
 
“This is why we science” campaign toolbox
From now until October 2020, the materials (videos, visuals, banners) from this U.S. campaign will be available in a toolbox for local adaptations. This campaign is intended to inform consumers about the wide range of innovations and brands Bayer is associated with in the worlds of health and nutrition.
 
“CD and Bayer Identity Net in Brief” flyer
You can use this new flyer to give new colleagues some quick insights into our Corporate Design, Bayer Identity Net and Media Pool. Or simply read this two-page overview yourself to refresh your own memory.
The Bigger Picture
 
Trends for 2020 and beyond
At the start of a new decade we’ve looked for the trends with real potential to shape the twenties.
Best regards,

Bernhard Grupp
Corporate Design & Identity

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Bayer AG
Communications
Brand Management
Building Q 30, 700
Kaiser-Wilhelm-Allee 10
51373 Leverkusen, Germany
Tel: +49 214 3067296
Mobile: +49 175 3013540
E-mail: bernhard81358f4eb49a42b28ec6dc4eef30429a.grupp@51f3fb8535b04c2889bfabfac6c2483fbayer.com
Web: http://www.bayer.com

Vorstand: Werner Baumann, Vorsitzender | Liam Condon, Wolfgang Nickl, Stefan Oelrich, Heiko Schipper
Vorsitzender des Aufsichtsrats: Norbert Winkeljohann
Sitz der Gesellschaft: Leverkusen | Amtsgericht Köln HRB 48248
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